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Priva’s mission is to contribute to a sustainable world where a growing world population can live a healthy and comfortable life.
Whatever we do, our focus is on local and efficient food production, green and clean buildings and neighbourhoods, and minimal use of fossil fuels and scarce natural resources such as fresh water.
A mission that perfectly matches the message of the Netherlands Pavilion at Expo 2020 Dubai: Uniting Energy, Water and Food. Priva is therefore proud to be a partner of the Dutch Pavilion, together can we do our share to create a better world.
Their Majesties King Willem-Alexander and Queen Máxima will attend the official opening of the Netherlands Pavilion at Expo 2020 Dubai during the Netherlands’ national day on 3 November 2021. They will be accompanied by foreign trade and development minister Tom de Bruijn, who will be leading a simultaneous trade mission to the United Arab Emirates (UAE), focusing on sustainable urban development. They will also visit a sustainable greenhouse grower in the UAE, who integrates Dutch knowledge and product solutions into its daily business operations.
Did you know that the Dutch Pavilion was designed and constructed as a temporary, circular climate system? Built using locally sourced materials that are all reusable, recyclable, or biodegradable, the pavilion functions as a closed-loop biotope that generates water, food, and energy.
We are proud that our partners Signify, Koppert Biological Systems, Hoogendoorn Growth Management and MJ-Tech B.V. provide their innovative solutions for the closed-loop biotope.
The Netherlands Pavilion has won the ‘Sustainable Construction Project of the Year Award’, as part of the renowned Big 5 Impact Awards in Dubai!
The Netherlands Pavilion was designed and constructed in close collaboration with consortium partners: V8 Architects , Expomobilia – MCH Live Marketing Solutions AG, Witteveen Bos and Kossmanndejong
The pavilion is designed as a temporary, circular climate system in which water is harvested from the air, energy is collected from the sun and edible plants and oyster mushrooms are grown. Locally rented sheet piles and pipes are used as main construction materials and its interior is finished with bio-based and reusable materials. By returning or reusing all materials after Expo 2020 Dubai ends, the pavilion’s ecological footprint has been kept minimal.
She devotes a large part of her life to promoting sustainability, innovation and internationalisation.
‘We want to inspire other big cities in the world by showing that an integral approach for sustainable food production will stimulate entrepreneurship and social cohesion and will create a green living environment.
Changing the way we produce and transport food will kick-start the circular economy and stop food waste altogether.’
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