China’s food production is evolving rapidly, and the demand for future-proof solutions has never been greater. To strengthen the Dutch position in this dynamic market, the Approach of the NL Protected Agri Alliance China (SMM-China) brings together expertise in horticulture, water, energy, and biodiversity in one powerful partnership.
The SMM kickoff on September 23 marked the start of this collaborative journey, bringing together Dutch companies, knowledge institutions, and government representatives to discuss strategies and opportunities for the coming years. The event highlighted the strength of the NL Protected Agri Alliance China, reinforcing the Netherlands’ position as a key partner in Controlled Environment Agriculture (CEA).
Upcoming Fall 2025 Activities
With the kickoff fresh in mind, SMM-China is already gearing up for a series of exciting fall activities designed to connect Dutch companies with Chinese partners, showcase innovative solutions, explore new market opportunities, and promote Sino-Dutch collaboration and knowledge exchange between companies active in the horticultural sector:
1. Dutch Pavilion (joint booth) at Asia Fresh 2025 (November 12 – 14)
Dutch Greenhouse Delta is coordinating the collective participation at Asia Fresh 2025, featuring a joint booth representing the entire Dutch horticultural ecosystem. Click here to read the complete invitation to the Asia Fresh.
2. The 3rd International HortiFresh Conference (November 11/12)
This conference will take place just before or at the start of Asia Fresh 2025, on November 11/12. This event offers an opportunity for Dutch companies to showcase their expertise, share innovative solutions, and connect with key Chinese partners in the horticultural sector. Click here to read the complete program of the 3rd International HortiFresh Conference.
3. Henan Roadshow (November 17–19)
Ahead of the China Annual Greenhouse Conference in Zhengzhou, the Dutch Embassy and Dutch Greenhouse Delta are organizing a roadshow in Henan Province. The comprehensive Roadshow program includes seminars, matchmaking and networking sessions, plus visits to existing and potential project sites and a seminar on November 19th. Click here to read the complete invitation for the Henan Roadshow.
4. Dutch Seminar at the China Annual Greenhouse Conference (November 21)
This seminar will focus on Sino-Dutch financing and collaboration aimed at developing successful Controlled Environment Agriculture (CEA) projects. This event is expected to attract over 100 participants, including local investors, project developers, growers, distributors, and government officials, providing an excellent platform for networking, knowledge exchange, and exploring potential partnerships. Click here to read the detailed program of the Dutch Seminar during the Annual Greenhouse Conference.
Join Us and Strengthen Your Position in China
Dutch companies in horticulture, as well as businesses from the energy, water, and biodiversity sectors connected to horticulture, are invited to participate in SMM activities to showcase their solutions, collaborate with Chinese partners, and explore new market opportunities. SMM provides a unique platform to highlight Dutch knowledge and innovation in high-tech horticulture and contribute to sustainable projects in China.
Participation fee
The activities are proudly organized under the SMM program, coordinated by DGD, RVO and agricultural counsellor in Beijing. Participants have the unique opportunity to join the Asia Fresh program, including the joint Dutch Pavilion and the 3rd International HortiFresh Conference, as well as take part in the Henan Roadshow from November 16 to 19 and the Dutch Seminar during the Annual Greenhouse Conference.
Whether you choose to attend one activity or the Asia Fresh including the conference and the Henan Roadshow, we are pleased to offer this unique opportunity at a fee of €500 in total for all activities.
Don’t miss the chance to connect, showcase, and expand your business in one of Asia’s most dynamic markets.
Registration
Please RSVP by 15 October by completing this form and sending it to Daria van der Heijden to confirm your participation.